Motorcycle design can be described as activities that define appearance, function and engineering of motorcycles.
Professionally it is a branch of industrial design, similar to automotive design using identical techniques and methodology, but confined by a set of conventions about what is acceptable to the buying public. These conventions have been defined by the acceptance of the industry and media as a whole to the assumption that the public will only purchase machines that bear more than a passing resemblance to competition machines of whatever kind. In some large OEM motorcycle manufacturers, the term designer can also be applied to the project leader or chief engineer charged with laying down the principal architecture of the vehicle. In recent years it has also become associated with custom or "chopper" builder culture.
Professional motorcycle designers almost always hold degrees in industrial design, industrial design engineering or similar, and have training in styling, modeling, as well as knowledge in aspects of technology associated with single track vehicles. Although no degree as a specialisation exists per se, the majority of candidates graduate through colleges and universities with established transportation design courses, and are trained as automotive designers.
Most OEM motorcycle manufacturers, such as Honda, Suzuki, Kawasaki, BMW, Ducati, Piaggio and others have in-